“Calling upon Tiger to collaborate on the design of the world's first-ever professional golf watch was an obvious choice,” comments Daniel Lalonde, TAG Heuer NA President and CEO. “Not only is he a world-class champion golfer, but since 2003, Tiger has played a key role in the design and development of a number of TAG Heuer timepieces, including the sold-out, Link Limited Edition Tiger Woods watch.”

The TAG Heuer Professional Golf Watch is based on a unique design that provides maximum comfort to the wearer. The clasp and folding buckle of a conventional watch are often awkward and can hurt the wrist while intensively playing golf. Also, the standard placement of the crown at 3 o'clock can interfere with the golfer’s motion and comfort when the wrist is bent. To overcome these obstacles, TAG Heuer developed a revolutionary patented system that integrates the clasp into the watch head, and also moved the crown across the dial from the 3 o’clock to the 9 o'clock position.

"Golfers have very specific reasons for not wearing a watch during play -- the added weight on the wrist, the strap being too loose or too tight, not to mention the intense demands the game puts upon the wrist,” continues Tiger. “Working systematically through these and other obstacles with TAG Heuer's amazing team of watchmakers, engineers and designers, we were able to address all of these concerns and overcome them."

Another challenge TAG Heuer addressed is that a regular watch often slides on the wrist, snagging on the golfer's glove and creating discomfort. If the watch is tight enough so that it won’t slide, it, too, becomes uncomfortable, since the wrist's diameter changes during the course of a game -- even during the course of a single swing. To combat these problems, TAG Heuer developed an exclusive, ultra-flexible silicon strap with amazing elasticity that eliminates any sliding. The strap also dampens any shock to the wrist and adapts its length to any change in wrist diameter.

Since regular watches are often too heavy and impede the golfer’s swing and putting precision, the TAG Heuer Professional Golf Watch is made of ultra-light titanium, stainless steel and silicon. The super-slim watch weighs only 55 grams, making it an astonishing 60% lighter than other TAG Heuer steel watches. This extraordinary slimness also makes the TAG Heuer Professional Golf watch one of the most elegant and dressy luxury square-shaped watches on the market. Concludes Tiger, "It’s so incredibly light, you literally forget it’s on your wrist -- until you need it."

More information: WatchNetwork.com