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February 15, 2006
LPGA's rising stars impacting the business of golf...
Excitement abound as the LPGA prepares to kick off its' season at the SBS Open in Hawaii. There's an entire crop of rising stars expected to cause on-course fireworks as they battle each other for position.
According to this USA Today article, on-course is not the only place they are expected to cause change. More than ever before, the talent on the LPGA tour is making an impact in the business world of golf. Even affecting the equipment decision making process of middle-aged men.
The piece goes on to say that Paula Creamer is taking steps toward the elite class of golf star that Arnold Plamer ruled.
"Palmer was respected by men and loved by women. Creamer is respected by women and loved by men."
Read more:
Creamer could change business of women's golf [USA Today]
Filed under EQUIPMENT NEWS | Authored by BogeyMan | Comments (1)
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The LPGA has certainly moved onto my radar screen since these hot talented girls started playing. I am interested enough now to watch if they are playing because I love to watch golf and I love to watch hot girls, what could be better. Selling equipment to men is going to be a major challenge, I think until some of us men realise we hit more like the LPGA than the PGA players it is going to be a tough sell; however, if any group of women can pull it off it is this new crop.
Posted by: Robert at February 15, 2006 12:48 PM
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