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December 7, 2006
Callaway's square FT-i driver arrives February 15, 2007

I've seen it in blogs, Golf Digest, Callaway's website, and even on TV during the Del Web Father-Son challenge... and I still don't believe my eyes.
At first, I thought no way, but now I'm starting to warm up to the idea of a square mass of titanium that promises (in a round about way) to be the straightest driver ever. They actually end their promotional web video with the tagline "Straightest driver ever?" (note the question mark).
The Callaway site has a great pdf (it's a PDF of a powerpoint deck) that shows the various steps and design incarnations that lead to the final FT-i design. There's also a video of Callway pros (Annika, Cambo and Charles Howell) being introduced to the FT-i for the first time.
Is this the club that puts Callaway back on top? It's sure to be the one piece of gear everyone keeps their eye on in the next few months. If it sells, watch out for the square driver invasion.
Link: Witness the Shape of Things to Come [Callaway Golf]
Filed under EQUIPMENT NEWS | Authored by BogeyMan | Comments (1)
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Comments
I'm with you on this one, I can't believe my eyes! But like you say there could be an invasion of square drivers and before we know it it will be the norm. This time next year we won't think anything unusual about. The promotional video was cool, though I wonder how many out takes there were. It is unbelieve and I can't wait to see the regular pros using it.
I agree check out the PDF - the selected sketches and testing models are a great insight for anyone interested in product development - golf or not.
Andy Brown
Posted by: Andy
at December 11, 2006 9:31 AM
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